Saturday
Aug012015
The New Archetype Deck

Just got the finished Archetype Deck that I will be using in a workshop at the IDSA National Education Symposium in a couple of weeks. It should be great fun for all. We'll be using this tool to conduct research during the conference.
I've been using a deck like this for a while, but without original art. Thanks to talented Art Center illustration alumna, Tiffany Hayashi, and her equally talented colleague Victoria Liwski, we now have our own deck. I've added a few archetypes to Jung's original twelve, creating a generative tool that is effective to fuel discussions about a variety of topics.

tagged
design research,
qualitative research

